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雷军内部信:二季度手机出货创纪录,小米成功逆转恢复高速增长!

精华 发表在 官方新闻 07-07 16:55:53  来自PC 复制链接 手机看帖扫一扫!手机看帖更爽 738 105764

小米公司于2017年7月7日召开了手机业务誓师大会,大会上雷总公布了一个好消息,第二季度小米手机销量为2316万台,环比增长70%,是历年来小米手机单季度销量之最! 


不仅如此,在雷总带领下小米成功打破了手机行业魔咒,实现了销量下滑之后的触底反弹,经过两年的调整,小米重新恢复了高速增长。在誓师大会最后,雷总表示,今年初定下的“销售额破千亿”目标实现的把握很大,明年手机出货量将破一亿台。




附:雷军内部信


小米同学们,大家好!


今天下午,公司举办了手机业务誓师大会,我在会上发布了一个好消息:第二季度手机出货量 2316万台,环比增长70%,创造了我们季度手机出货量的新纪录,这意味着经过两年的调整,小米重新恢复高速增长!



这是小米发展史上意义非凡的重大胜利!世界上没有任何一家手机公司,销量下滑之后能够成功逆转,除了小米!我们为什么能够逆转?


一、始终坚持技术创新,以用户为中心推动精细化管理


过去几年,我们持续加大了研发投入,硕果累累。二月发布的澎湃S1芯片,突破了手机芯片核心技术。我们还在相机、屏幕、电池等几个核心器件方向上不断死磕,也获得了不少成绩,四月发布的小米6光学变焦双摄的出色拍照效果,五月发布的小米Max 2长达31天插卡待机的续航表现,这都是我们技术实力的体现。我们去年在全球申请了7071项发明专利,获得了2895项专利授权(其中一半是国际发明专利)。


今年年初,我亲自牵头质量委员会,经过十多次专项会议的讨论,制定了翔实的质量行动纲要,并组建质量办公室专门督办!我们的目标是用品质的铁拳赢得市场!


过去一年多的销量不理想,主要是两次长达几个月的严重缺货。这是小米创业以来最严峻的挑战,也是我们补课的重点。第二季度出货量证明了我们的交付能力在逐步提高。


二、新零售模式升级,线上线下成功联动


小米作为一家互联网公司,电商是我们的立身之本。在线上,我们持续改善小米商城的购物体验,同时重视和其他平台合作,比如说,今年618,我们在天猫、京东、苏宁三平台都拿下手机销量冠军。


在线下渠道建设方面,截至7月7日,小米之家全国开店的数量已达123家,而且开一家,火一家,坪效在业内遥遥领先。7月8日当日,预计再开14家店!


三、三年投入终见成效,国际业务爆发成长


经过三年坚决投入和不懈努力,今年捷报频传,这是小米国际化业务全面爆发的元年。


印度市场表现尤其突出,今年上半年我们的业绩同比增长328% ,市场份额已经排名第二,小米品牌成了印度最受欢迎的手机品牌,红米Note4X成为当地最畅销的手机。同时,我们在印度尼西亚、俄罗斯、乌克兰等国家都取得了优异的成绩。


角逐国际市场,是智能手机崛起、三四线市场换机潮之后,中国手机行业的第三波风口。抓住这波新风口,也是小米真正走向全球科技行业舞台的开端。



我们为什么能够逆转?本质上是小米模式和小米价值观的胜利!


小米创办七年来,无论是早期震惊世界的超高速发展,还是经历战略调整后的再度崛起,都充分证明了小米模式强大的生命力。


只要我们始终坚持和用户交朋友,始终坚持做感动人心、价格厚道的好产品,始终坚持“真诚与热爱”的价值观,必然能赢得用户,赢得市场!


今天的成绩来之不易,感谢米粉们长久以来给予我们宝贵的信任和认可,感谢所有合作伙伴们的鼎力相助,更要感谢小米13000多名员工的浴血奋战,以及员工家属们的理解与支持!


手机市场的竞争依然惨烈,我们的征途才刚刚开始,要想保持持续的增长,我们必须始终坚持小米价值观,不断加大技术创新的力度。要让工程师们大胆去想,放手去做,对于探索,我们不设边界,对于投入,我们不设上限。未来一年,我们在手机业务上还需要招募上千名研发人才,进一步壮大创新力量。


年初,我就告诉大家,最坏的时候已经过去了,并定了一个“小目标”,销售破千亿。目前看来,今年实现的把握很大。小米的新篇章才刚刚揭幕,已经预示了风光无限的未来。我们的征途是星辰大海!


现在,我们再加一个“小目标”:明年手机出货量破一亿台!


雷军

2017.7.7



Xiaomi achieves record high quarterly smartphone shipments


Dear Xiaomi colleagues,


I was pleased to announce a breakthrough achievement at today’s smartphone all-hands meeting: we shipped 23.16 million smartphones in Q2 2017, an increase of 70% from the previous quarter, marking a record high for Xiaomi’s quarterly smartphone shipments. This achievement signifies a major inflection point in our growth — after two years of internal recalibration, Xiaomi is once again embarking on a rapid growth trajectory.


This is a truly significant milestone for Xiaomi — to date, no other smartphone company globally had been able to resume growth after a decline in sales. How were we able to achieve this?


1. Relentlessly pursuing technological innovation, striving for operational excellence with users at our core


Over the last few years, we have consistently increased our investment in R&D. Today, these investments are bearing fruit. In February, we launched Surge S1, our proprietary chipset designed and developed in-house, marking a breakthrough in our chipset technology capabilities. We have been unyielding in our pursuit of technological breakthroughs in other smartphone core components such as the camera, screen and battery. In April, we launched Mi 6 that has an optical zoom dual camera setup, which takes exceptional portrait shots. In May, we launched Mi Max 2, which achieved an incredible 31-day standby time in an endurance challenge. These are practical demonstrations of our technological capabilities. Last year, we applied for 7,071 patents globally; we were granted 2,895, of which half are international patents.


At the start of this year, I also personally spearheaded a committee to assess the quality of our products. After much internal discussions, we laid out the blueprint of our action plan and established a division solely focused on product quality. Our goal is to win through the “iron-fist” of quality!


Our recovery follows a year of setbacks that collectively signify the most challenging period in our company history. Smartphone sales softened as we struggled with two instances of supply issues, each one hampering our supply chain for several months. However, we were able to use this time as an opportunity to recalibrate many aspects of our business. Our Q2 shipment results reflect the improvements we have made in relation to the supply of our products.


2. Upgrading into a new retail model, successfully integrating online and offline retail


As an Internet company, e-commerce is at the very core of Xiaomi’s retail strategy.  While we continue to improve the customer experience on Mi.com, we also deeply value partnerships with other platforms. During this year’s “618” online shopping festival, we ranked number one in terms of smartphone sales on JD.com, Tmall, and Suning.


We have made great strides in our offline presence too. As of July 7, we have opened 123 Mi Home stores across China.  Each store that we open receives such overwhelming reception that our revenue per square foot numbers are now industry-leading.  On July 8, we expect to open another 14 stores!


3. Explosive growth in our global business as a result of three years of investments


After three years of unwavering investment in our global business, this year has seen Xiaomi rack up successive wins as our global business crosses the inflection point of explosive growth. 


Our performance in India has been especially encouraging— revenue in the first half of the year is up 328% year-on-year and we are now the #2 brand in the overall Indian smartphone market. Redmi Note 4 has become the highest-shipped smartphone in the country, and Xiaomi is now widely recognized as a leading brand. Elsewhere, we are seeing great results in Indonesia, Russia, Ukraine, and a number of other countries.


Competing for global market share represents the third wave of opportunity that will shape the Chinese smartphone industry. This follows the first wave of urban Chinese smartphone adoption and the second wave of new smartphone users from China’s third and fourth-tier cities.  Seizing this opportunity marks the beginning of Xiaomi’s journey as a technology company on the global stage.


Why were we able to resume growth? The secret lies in Xiaomi’s business model and our values!


Xiaomi has proven the resilience of our business model over the last 7 years, both through our incredible growth in the early days, and our reversion to growth after a period of recalibration. 


We firmly believe that as long as we continue to befriend our users, produce exciting products with accessible pricing, and stay true to our core values of sincerity and passion, we will inevitably win users and the market!


Today’s accomplishment is not an easy feat. We offer our sincere gratitude to all of our Mi Fans for the trust they have placed in us over the years. We are grateful to our partners for their support, and especially to Xiaomi’s 13,000 employees and families for your dedication.


The smartphone market is brutally competitive, and we are only taking the first steps in our journey. In order to continue growing, we must keep true to our core values, and innovate relentlessly. We have to give our engineers the freedom to think outside of the box, and explore fearlessly without boundaries. We set no limit when it comes to innovation and investment. In the next 12 months, we will need to hire thousands of R&D talent for our smartphone business and further bolster our innovation capabilities.


I told everyone at the start of the year that the most difficult times are behind us. I also set a humble revenue goal of RMB 100 billion for the year. I am now confident we can achieve this goal. A new chapter for Xiaomi has just begun, and so many possibilities lie ahead of us. Our future is as vast as the constellations and beyond.


Finally, let’s just add another humble goal: to ship 100 million smartphones in 2018!


Lei Jun

July 7, 2017

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  • Mi_1035892138   禁止发言 发表于 07-18 15:35:25 ·来自PC 只看该作者 755#
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  • Mi_165735971   发烧级手机控 发表于 07-12 16:34:06 ·来自小米Note 顶配版 只看该作者 754#

    永远支持匠心打造 公认的超级MIUI系统 中国良心小米!

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  • Chibaomeishi   骨灰级手机控 发表于 07-12 14:29:16 ·来自移动端 只看该作者 753#

    好的,好的

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  • Mi_1192137095   发烧级手机控 发表于 07-12 14:02:35 ·来自 只看该作者 752#

    这英文谁写的?

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  • 戚爷_   高级手机控 发表于 07-12 13:30:51 ·来自PC 只看该作者 751#
    小米多功能转接器体验报告http://bbs.xiaomi.cn/t-13607762 因为系统bug不能发送站内信,所以只好通过回复的方式转达链接,请见谅。

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  • Mi_1172275279   发烧级手机控 发表于 07-11 16:15:06 ·来自小米手机4 联通版 只看该作者 750#

    大爱小米永远爱一直爱我在这里大爱小米永远爱一直爱我在这里

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  • 仇文东00   骨灰级手机控 发表于 07-11 11:42:02 ·来自红米手机1S 只看该作者 749#

    能送我一个小米六的码吗?实在想要!

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  • Mr.Dongl   神仙级手机控 发表于 07-11 11:23:53 ·来自 只看该作者 748#

    希望小米再接再厉!

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  • Mi_1277927410   禁止访问 发表于 07-11 09:55:27 ·来自PC 只看该作者 747#

    我终于弄来小米6的F码,有谁需要吗?

    谁要QQ我10045095   我有64G或128G陶瓷版  F.马是优先购机和当天发货


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  • 失眠的睡神2   神仙级手机控 发表于 07-11 07:32:05 ·来自小米Note 只看该作者 746#

    oppo:我们的处理器很强。 小米:是835吗? oppo:...但是,我们的摄像头很厉害。 三星:嗯...嗯? oppo:...我是说,我们的屏幕很。 索尼:这个...不是4k的吧。 oppo:那我们的外观设计。 苹果:好眼熟。 oppo:那我们的优化... 魅族:你说,我听着呢。 oppo:我们的手机质量好。。 诺基亚:其实我还没倒闭。 oppo:那我们的售价你们要反驳吗? 众手机:→_→ OPPO:我们请的明星多 众手机:。。。 OPPO:我们高价低配 众手机:。。。 OPPO:我们线下销售会忽悠 众手机:。。。 OPPO:我们...... 众手机:砸死他丫的

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  • 墙根晒暖暖   神仙级手机控 发表于 07-11 07:00:21 ·来自小米Note 顶配版 只看该作者 745#

    支持小米,支持国货

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  • 笑着说想你2012   神仙级手机控 发表于 07-11 06:20:22 ·来自 只看该作者 744#

    小米一直支持你

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  • 回头看看好   神仙级手机控 发表于 07-11 03:34:34 ·来自移动端 只看该作者 743#

    第一,赞。。。。

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  • qinyusui   骨灰级手机控 发表于 07-10 23:42:39 ·来自 只看该作者 742#

    小米加油!我爱小米!

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  • Mi_894272542   发烧级手机控 发表于 07-10 23:05:57 ·来自移动端 只看该作者 741#

    [微笑][微笑][微笑][微笑][微笑][微笑]

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  • xhzjs3212   小米达人 发表于 07-10 22:59:11 ·来自PC 只看该作者 740#

    牛!!!小米继续加油!

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  • 风雨yz   神仙级手机控 发表于 07-10 22:41:00 ·来自移动端 只看该作者 739#

    继续加油,支持小米。

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  • 南海十三郎   神仙级手机控 发表于 07-10 21:23:36 ·来自小米手机5 只看该作者 738#

    你就吹吧,没有现货任你吹上天都没用。

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  • 晨之曦cc   社区版主 发表于 07-10 21:14:55 ·来自PC 只看该作者 737#

    小米加油,因为米粉,所以小米,希望小米在未来的道路上勿忘初心

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  • 晨之曦cc   社区版主 发表于 07-10 21:14:52 ·来自PC 只看该作者 736#

    小米加油,因为米粉,所以小米,希望小米在未来的道路上勿忘初心

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